The company ethos promotes equality on all levels for people with or without a disability, thus affording the same opportunities to all so that everyone might realise their individual dreams and goals. To enable someone empowers them to stand as an individual with dignity and pride in the accomplishments they set out to achieve.
The company Mission Statement is to enhance the understanding of people without disabilities of the issues and everyday challenges that a person with a disability experiences.
There are many reasons why people with disabilities find it difficult to participate fully in the world, mostly due to physical and social barriers within society. By drawing comparisons between the two I hope to break down those barriers, which in turn will enable a person with disabilities to embrace their uniqueness as an individual.
My business is all about narrowing the empowerment gap.